This was a major redevelopment on the site of an existing 1970s shopping centre. The development took 3 years to complete and cost £500 million. It provides 110 000 sq. metres of retail space housing 160 stores. Over 8000 jobs have been created as a result of the development. 7.2 million people live within an hour of Birmingham CBD and the people in this catchment spend £7.7 billion on non-food purchases per year.